TikTok Statistics and Facts that Make It a Great Platform for Video Marketing

TikTok may have started as a social media app designed for young people – at least, it was used mostly by young people – but it’s now one of the most popular video apps in the world. For that reason, businesses are focusing their video production on creating TikTok videos. And for good reason.

At Gillespie Productions, we help businesses produce videos that appeal to the widest possible audience, and we even help them create videos that their TikTok audience will love.

Not convinced? Take a look at these TikTok facts and you’ll see why so many businesses are using it!

General TikTok Statistics

TikTok’s growth rate is impressive. Its user base is growing by the day, and as its base grows, its features are changing too. Let’s take a look at some of the most important TikTok statistics..

#1. TikTok Is the Most Downloaded App of 2021

TikTok was the most downloaded app in 2021, with an advantage of over 100 million downloaders over Instagram – the world’s most popular image-focused social media app.

2021 was also the third year in a row that TikTok was the most downloaded app, meaning it is growing very quickly.

#2. TikTok Is Way Over 3 Billion Downloads

Staying in the number one spot for three years running means a lot of downloads.

We mean a lot.

In 2020, TikTok reached the two billion download milestone – and then hit three billion in 2021.

It’s the first app, other than Facebook, to reach this milestone. And the number just keeps on going up.

So if you’re looking for an app that can reach a significant chunk of the world’s population, this is probably it.

#3. TikTok Is in the Top 10 Social Platforms Worldwide

Naturally, with this many downloads, TikTok is now among the top 10 social media platforms in the world. In fact, as of January 2022, it was the sixth most-used platform in the world.

TikTok is beaten only by Facebook, YouTube, WhatsApp, Instagram, and China’s WeChat app. In 2021, TikTok beat the Facebook-run Messenger app into sixth place.

Discounting WeChat, which is used exclusively in China, TikTok technically ranks much higher.

TikTok User Stats

When sharing marketing videos online, user stats matter. The more people use an app, the more people may see your video.

TikTok user stats are…impressive. With billions of downloads, you can guarantee that a good chunk of those users will be interested in a product or service that you offer.

So, how many people are on TikTok? Let’s take a look.

#1. TikTok Monthly Active Users

As of January 2022, TikTok had 1.2 billion monthly users all over the world – and that number keeps on growing. It means that TikTok is well ahead of most other social media platforms, and has even more users than social media apps that have existed for many more years.

Twitter, Pinterest, and Snapchat all struggle to come close to that kind of active user base.

#2. TikTok Downloads Statistics

Downloads are also a good measure of how many people use an app. By February 2019, TikTok achieved its first one billion downloads, gaining half of those in just eight months. In 2021, TikTok saw 656 million downloads, and as we mentioned earlier, now has more than three billion downloads globally.

Remember, however, that one download does not necessarily mean one user. Some people may have the app on more than one device – but with most people using their cell phones for most of their video consumption these days, those numbers shouldn’t be too far off.

#3. TikTok Age Demographics

Ok, so what about age?

The truth is that TikTok is an app for young people. In 2021, 43% of the app’s global audience was people aged between 18 and 24. Only 3.4% of the app’s audience was over 55.

There are still a lot of users between those ages, however. For instance, in the United States, 22.4% of users were aged between 20 and 28, and 25% were aged between 10 and 19.

If you’re looking to appeal to a generally younger audience, then TikTok could be the perfect place for your marketing videos or ads. If you’re appealing to an older audience, it can still be an effective tool, too. Thanks to the artificial intelligence that powers apps like this, your videos will generally only be shown to people who are likely to interact with them based on their age or interests.

#4. TikTok Gender Demographics

Finally, let’s take a look at gender. This is important in marketing, depending on the kind of product or service you sell.57% of TikTok’s users in 2021 were female, while 43% were male. That means there is a female lean to the platform, but not by a whole lot.

These figures have remained pretty consistent throughout the lifespan of the app, too – but things can always change. So, keep that in mind.

TikTok Fun Facts

Finally, let’s take a look at some other fun facts about TikTok’s target audience. All of this data should give you some insight into how well your videos might perform on this app, and what you may be able to achieve from uploading your videos to the app.

• TikTok has an engagement rate of 17.99% - which is impressive. It means that almost one-fifth of users will engage with a video that they see, and that number may increase if the video is targeted to a particular audience.
• 68% of TikTok users will watch somebody else’s videos on their feed, while 55% will also upload their videos. That means most people on the platform are consuming content. That’s ideal for content creators like yourself.
• TikTok is available in 155 markets and 75 different languages – so you can advertise your services globally with ease.

Ready To Get Your Brand on TikTok?

TikTok is just one of a number of fantastic online platforms your business can use to distribute video – and Gillespie Productions is a Wisconsin-based video production agency that ensures everything you share online looks great and achieves what you need.

If you’re looking to create online video marketing campaigns or produce videos perfect for social media, why not give our team a call?

We’re ready to give you a free quote, take the time to learn about your business, and show you how we can help you grow your brand!